
PRESS
The Emirates Times

Juwan Aly shared, “Although I am a man with multiple things in hand, a fashion brand, hotelier, then now with my venture Innerluxe Group which is more of a combination of travel, hospitality, and lifestyle, the journey has been quite a ride for me, where my passion for fashion made me travel and explore different cultures and finding inspiration in things, people places, around me. On the other hand, my father’s hotel business made me learn hospitality at an early age. But it all started with the vision of one man – my father, and his hard work for the family business.

Redefining The Concept Of Hospitality
Innerluxe Group Chairman Juwan Aly


From an early age, Juwan Aly was fascinated by how art, style, and fashion could transform not only how someone looks but also how they feel. This childhood curiosity quietly shaped his perspective and became the foundation of everything he creates today.Juwan Aly’s story is not just about passion for fashion; it is about vision, perseverance, and the desire to build something meaningful that lasts. Through a journey that spans modeling, acting, luxury hospitality, and now launching his own fashion house, he is redefining Middle Eastern creativity on the global stage with elegance and dignity.
How Juwan Aly is Revolutionizing Middle Eastern Fashion Forever


Juwan Aly | Personal Branding Through Style and Authenticity
Juwan Aly, a vibrant and influential figure in fashion and entrepreneurship, embodies stylistic excellence and a commitment to personal branding. With a discerning eye for aesthetics and unwavering authenticity, his journey transcends mere fashion, providing a comprehensive guide to crafting a personal brand that reflects one’s true essence and values.
Juwan Aly’s journey began in the cosmopolitan city of Dubai, a place as diverse and dynamic as his interests. Born into a family immersed in the hotel business, Aly was destined for a path that blended business acumen with creative flair. His academic journey at the American University of Dubai, where he studied business administration, was only the beginning. It wasn’t long before his passion for fashion and design led him to pursue a degree in Fashion, delving into art history, pattern making, and the intricate design processes that define the industry.



